7 e-mail advertising and marketing case research to encourage your success

Electronic mail stays the important thing advertising and marketing channel for a motive – it brings enterprise outcomes. With e-mail, you’ll be able to construct a contact checklist together with your target market, be taught what they should know to change into profitable, and ship them related data that helps clear up their issues and resolve whether or not to purchase your services or products. 

Additionally, whenever you use knowledgeable e-mail advertising and marketing platform, you’ll be able to make certain that your emails attain everybody in your contact checklist, one thing social media algorithms can not do in your advertising and marketing. 

On this article, I’d like to focus on seven e-mail advertising and marketing case research displaying how totally different enterprise obtain their objectives with e-mail advertising and marketing:

  1. Allakando e-mail advertising and marketing case examine – contact checklist administration: stay private whereas interacting with a big viewers  
  2. InfoShare Academy e-mail advertising and marketing case examine – checklist constructing: use a lead magnet to draw the target market  
  3. WOŚP e-mail advertising and marketing case examine – use on-line advertising and marketing instruments to gather data out of your viewers  
  4. LandCafe.pl e-mail advertising and marketing case examine – academic e-mail collection with a 54% gross sales price   
  5. TechSoup Polska e-mail advertising and marketing case examine – 1200% improve in orders worth from e-mail campaigns over a 12 months  
  6. MobileFun e-mail advertising and marketing case examine – Automation and e-mail advertising and marketing marketing campaign A/B testing in ecommerce  
  7. Selsey e-mail advertising and marketing case examine – 2x extra conversions from deserted cart emails

I hope the case research encourage you to profit from this on-line advertising and marketing channel.

In case you are about to start out with e-mail advertising and marketing, right here’re just a few assets which may enable you develop a primary technique and run your first marketing campaign:

Seven nice e-mail advertising and marketing case research 

I needed to emphasise the flexibility of e-mail advertising and marketing, so I’ve chosen firms working in several industries, e.g., ecommerce, training, and NGOs, to offer totally different contexts of use.

1. Allakando e-mail advertising and marketing case examine – contact checklist administration: stay private whereas interacting with a big viewers 

Allakando is an progressive tutoring firm based mostly in Sweden. Its mission is to speed up individuals’s progress – each educationally and personally with an progressive mix between conventional dwelling tutoring and cutting-edge training know-how. 

Problem: In November 2021, the corporate was connecting 5 900 passionate tutors with greater than 26 000 college students. The problem was to stay private whereas interacting with a big viewers.

GetResponse makes it easy to speak to the proper individuals in the proper means on the proper time.” – Erik Schuss, CMO at Allakando.

Resolution: The staff at Allakando collects information from a number of sources and makes use of it to section their contact checklist. On the time of making this case examine, they created eight segments and assigned ten customized fields to contacts of their e-mail checklist.  

Gathering and utilizing the info permits the staff to ship related emails to academics, mother and father, and college students.

Allakando email marketing case study.
The staff at Allakando makes use of a number of information factors to gather significant details about contacts and section their e-mail lists.

As Erik Schuss states: “Over time, the significance of high quality and relevance has elevated in all components of selling and communication. Particularly when speaking with e-mail, broad blasts of messages to massive audiences will extra seemingly see you ending up within the junk folder than driving income and worth. We reached a degree the place we realized that we would have liked to actually have a software to handle all of our messaging in a means that ensures that what we ship provides a optimistic expertise.

Key takeaway: Know your viewers.

Be sure to perceive the wants of individuals in your contact checklist: what do they should know to observe your name to motion? When you’ve mapped it out, group contacts with comparable wants collectively. Such teams are known as segments. Ship related data to segments of your viewers makes your e-mail advertising and marketing rather more efficient. 

Try the total case examine:

Should you’d wish to be taught extra about segmentation, you’ll be able to see How you can Use Electronic mail Segmentation.

2. InfoShare Academy e-mail advertising and marketing case examine – checklist constructing: use a lead magnet to draw the target market 

InfoShare Academy presents intensive programming programs for freshmen who need to begin a profession in IT. 

Problem: The important thing problem was to draw Fb customers who could need to begin a profession in IT and invite them to enroll in a devoted contact checklist the place they’ll be nurtured with e-mail advertising and marketing collection on be taught programming. 

“We’re considered one of the few firms in our area of interest doing content material advertising and marketing. We use our e-newsletter to nurture the leads who think about taking over a programming course, offering beneficial data regularly.” – Jakub Kłos, Digital Advertising and marketing Staff Chief. 

Resolution: The staff ready a Fb lead advertisements marketing campaign utilizing “The 125 coding phrases for freshmen” e-book as a lead magnet – a chunk of beneficial content material for the target market.

InfoShare's lead magnet – an ebook useful for their audience.
The “125 coding phrases for freshmen” e-book proved to be an efficient lead magnet for the marketing campaign

We needed to achieve individuals who solely simply began interested by studying to code. We needed to coach them. Our aggressive benefit is the standard of our programs, confirmed by our alums. The standard of the content material we provide displays this.” – Sylwia Tokarska, Digital Advertising and marketing Specialist 

Outcomes: 

  • 1200 new contacts in a single month 
  • 1,31 PLN acquisition price per contact 

Key takeaway: Create lead magnets to develop your e-mail checklist.

Try the total case examine:

Extra on lead magnets: 25 Lead Magnet Examples That Construct Your Electronic mail Checklist & Convert

Extra on Fb Advertisements: How you can Optimize Fb Lead Advertisements for Success

3. WOŚP e-mail advertising and marketing case examine – use on-line advertising and marketing instruments to gather data out of your viewers 

The Nice Orchestra of Christmas Charity (Wielka Orkiestra Świątecznej Pomocy “WOŚP”) – is a philanthropic basis whose major objective is offering well being care, saving the lives of sick individuals, particularly youngsters, and selling a wholesome way of life, and preventive drugs. 

The Nice Orchestra of Christmas Charity’s communication technique relies on the concept of being nearer to individuals. 

Problem: Throughout The Orchestra at Residence (Domowa Orkiestra) dwell occasion, the founder, Jurek Owsiak, spontaneously requested individuals in the event that they want to participate in Pol’and’Rock Pageant and the muse wanted to create a spot the place individuals might specific their curiosity, present them with data, and join updates. 

Resolution: WOŚP used one of many offered touchdown web page templates, and in simply 3 minutes, they created a easy net web page the place individuals within the competition might be part of a devoted contact checklist. 

As quickly as we established that the Pol’and’Rock Pageant is on, we began making ready a touchdown web page. We later despatched out an e-mail with a survey. By the survey, we discovered that individuals need to meet face-to-face. No person at the moment deliberate an offline occasion on this scale. Direct contact with individuals was essential for our groups.

WOŚP' landing page with a contact form.
A devoted touchdown web page the place individuals can join competition updates.

In 2021, we determined that the Poland Rock competition would be a ticketed occasion. All of a sudden, we discovered ourselves in want of customized communication with our viewers, sending tickets, directions, and many others. One of many important instruments we utilized was GetResponse.” – Anna Sobieraj, Digital Advertising and marketing and Social Media Specialist 

Outcomes: 

  • 3 minutes spent on making ready a signup web page 
  • 41,74% signup price
  • 51488 signups

Key takeaway: Use on-line instruments like dwell webinars, touchdown pages, and e-mail advertising and marketing to remain in contact together with your viewers.

Try the total case examine:

Extra on touchdown pages: 7 Successful Lead Technology Touchdown Web page Examples & Ideas

4. LandCafe.pl e-mail advertising and marketing case examine – academic e-mail collection with a 54% gross sales price  

LandCafe.pl is a web based retailer created out of affection for journey and occasional, providing artisanal espresso beans. 

Problem: Fairly frequent in ecommerce: to extend product consciousness among the many e-newsletter viewers, pace up buy selections, and increase gross sales. 

Our target market is individuals who know the distinction between the standard of mass-produced and artisanal espresso. Our clients make aware decisions, which gave us the concept for an academic marketing campaign that might make our subscribers extra conscious and able to purchase.” – Łukasz Janik, founding father of LandCafe.pl. 

Resolution: Welcome e-mail collection based mostly on the Study > Like > Belief > Purchase precept. The e-mail sequence helps new subscribers higher perceive the model and merchandise to allow them to purchase the espresso they like finest. It begins with a welcome e-mail explaining the concept behind the model and welcoming individuals to learn extra within the weblog put up. The following few follow-up emails clarify the merchandise intimately. The final e-mail within the sequence comprises a reduction coupon and drives much more on-line gross sales.

Educational email series from LandCafe, created in GetResponse.
LandCafe’s e-mail sequence is designed to coach new subscribers rapidly

Outcomes:

  • 41.30% gross sales price in the course of the welcome collection 
  • 13.30% low cost coupon e-mail gross sales price 
  • 54% whole gross sales price 

Key takeaway: Discover out what your viewers must know to buy your services or products and use this data to design a welcome e-mail collection. Use advertising and marketing automation to place the collection collectively and assign tags to buyer habits. 

Try the total case examine:

Extra on welcome collection: 11 Welcome Emails That Set the Commonplace

5. TechSoup Polska e-mail advertising and marketing case examine – 1200% improve in orders worth from e-mail campaigns over a 12 months 

TechSoup Polska Basis actively helps neighborhood and social organizations by facilitating entry to new applied sciences: software program, {hardware}, and numerous options and by displaying use them. 

Problem: Giving related organizations entry to new applied sciences, educating them on accessible instruments and know-how, and facilitating information alternate between companions and related organizations. 

Resolution: A e-newsletter fulfilling the knowledge wants of the target market.

TechSoup's newsletters created with GetResponse.

The principle objective of our e-mail advertising and marketing comms is to tell organizations about merchandise and assist they will get because of TechSoup. Our newsletters comprise details about new presents, coaching invites, and suggestions that assist you choose the proper instruments for distant work.” – Liza Nema, TechSoup Polska Undertaking Coordinator 

Outcomes: 

  • 1200% improve in orders worth from a e-newsletter over a 12 months 
  • 8666 related organizations 
  • 11 emails despatched in March and April 2020 
  • 20 really useful options for distant work 
  • 3 trainings performed 

Key takeaway: Use your e-newsletter as a income channel. Should you section your checklist correctly and ship related content material, the typical open price of your e-newsletter will probably be excessive. A e-newsletter with the identical e-mail construction may assist your subscribers navigate via content material and lead to excessive click-through charges driving extra site visitors to your web site.

Try the total case examine:

Extra on newsletters: 21 Firm E-newsletter Concepts: Examples & How-to Information

6. MobileFun e-mail advertising and marketing case examine – Automation and e-mail advertising and marketing marketing campaign A/B testing in ecommerce 

Cell Enjoyable is the UK’s main on-line cellular equipment retailer — providing the newest cellphones and thrilling equipment. Based mostly in Birmingham, the corporate operates via places of work and devoted web sites worldwide. 

Problem: To section the contact checklist, ship focused newsletters, run assessments, and automate processes. 

Resolution: 

  • Automation: we automated our welcome and engagement program. The simplicity of setting that up and the precise outcomes we get are pleasing to see. 
  • Segmentation: we are able to section our contact checklist and ship focused newsletters. 
  • Drag and drop e-newsletter creator: we are able to rapidly and simply create and tweak our designs for A/B testing.
MobileFun A/B testing their email campaigns.

With GetResponse, you’ll be able to truly test what’s driving your KPIs. We’re doing round 20 break up assessments for the time being. We’re testing how totally different colours, background photographs, and CTAs impression gross sales and income.” – Matt Web page, Electronic mail Advertising and marketing Govt. 

With the A/B check creator, you’ll be able to rapidly check which topic line or content material resonates most with e-mail subscribers, leading to increased click on charges. This fashion, you may make data-based selections on the messaging that drives e-mail engagement and conversion charges.

A/B testing subject lines and content of emails in GetResponse.
You’ll be able to outline as much as 5 totally different topic strains for one message to see which one has the most important open price.

Outcomes: 

  • 11.69% Variant A check open price 
  • 12.37% Variant B check open price 
  • 49.17% Successful marketing campaign open price 

Key takeaway: Run A/B assessments to test the efficiency of emails earlier than they get despatched to all of the recipients.

Try the total case examine:

Extra on A/B testing: Break up Take a look at Emails and Enhance Your Automation Workflow

7. Selsey e-mail advertising and marketing case examine – 2x extra conversions from deserted cart emails 

SELSEY is likely one of the largest furnishings and residential decorations retailers in Poland. The corporate’s mission is to offer its purchasers with a snug area the place they will loosen up, which is essential for holding day by day actions environment friendly, and the temper optimistic. 

Problem: Encourage customers to finish their buy, keep relationships with customers and improve model loyalty. 

Resolution: Deserted cart automation cycle incentivizing purchases. In accordance with the check, the easy tactic of together with social proof within the e-mail doubles conversion charges and turns web site guests into clients. Should you add a reduction, along with a private contact out of your happy clients, you’ll be able to improve the conversion price virtually thrice. 

Deserted cart cycle is devoted to individuals who take their time when making a purchase order. Often, it doesn’t concern spontaneous buying. Deciding on buying furnishings can take as much as 6 weeks. Customers deal with the cart as their want checklist, including numerous merchandise they preferred, not essentially specializing in shopping for right here and now.” – Weronika Andrzejewska, Conversion & Inbound Advertising and marketing Specialist.

Results of an email's A/B test, showing that 5-star reviews increase conversions.
An instance of an A/B check proving that 5-star critiques improve conversion two occasions 

Outcomes: 

  • 202% conversion from an e-mail with critiques of blissful clients 
  • 239% conversion from an e-mail with critiques of blissful clients and a reduction code 

Key takeaway: A/B check incentives to buy and create an automatic deserted cart collection.

Try the total case examine:

Extra on deserted carts: 15 Greatest Deserted Cart Electronic mail Examples and Greatest Practices

Time to degree up your e-mail advertising and marketing campaigns

Now you’re accustomed to at the least seven totally different eventualities the place e-mail advertising and marketing proved to be an efficient advertising and marketing channel. I hope these case research encourage you to make use of e-mail in your online business and discover methods to be nearer to your clients. Electronic mail is perhaps the right channel to construct relationships together with your target market – relationships that translate into extra email-generated gross sales and income.